I used to tell my students to avoid taking photographs of signs because they are "too easy." But in a classic example of do as I say not as I do, I am a habitual abuser of my own advice. I consistently take pictures of signs. To quote the Five Man Electric Band:
"Signs, Signs, Everywhere there's signs.
Blocking out the scenery. Breaking my mind.
Do this! Don't do that! Can't you read the signs?"
Signs are irresistible as subjects. They don't move. They don't blink. They don't seem to mind whether you take their photo.
They also tell you much about the owner. In this case, the owner of Soll's has developed a store that apparently meets the needs of its customers. I would love to see the business plan for this establishment, though something tells me there isn't one. It has simply evolved organically so that now you can buy meat as well as the floor to drop it on.
I drive by this sign weekly. I waited for an overcast day when there were no cars in the lot. This drizzly day, I stepped out of my car with my silver Vivitar Ultra Wide & Slim loaded with Ilford Delta 3200 film and got three shots before a man with a pissed off face emerged from the back of the store and stared at me with his arms crossed. I took this as another type of sign and moved on to my destination...and the next sign.